Is Content Creation Officially a “Real” Job? The White House Certainly Thinks So
The White House Creator Economy Conference, starting August 14th, signals a new era for content creators. With this nod from the White House, now you too can tell your parents how content creation is a “real” job, Mom, and not just a Gen Z fad.
With the White House Conference, the Content Economy is now the economy, all naysayers proven wrong. While some sources talk about how most creators make less than x a year, it does not negate the fact that online content creators are becoming a crucial part of the economy. The creator economy is estimated to grow to half a trillion dollars by 2027. To put that figure into perspective, that’s six times the current combined GDP of South America.
With issues like privacy, mental health, and AI on the discussion agenda, this Conference will be the first space of its kind for online content creators to share their concerns and problems directly with White House officials.
Social Media is the Name of the Political Game
The Biden Administration is working late because they need young voters. Biden may have pushed to ban TikTok but now that push has come to shove, the White House is all set to harness the political power of social media. Timelines do not lie: the Conference being held three months before the US election day speaks volumes to the fact that content creators can and do shape the opinions and choices of their audience, no matter how small.
A Seat at the Table for “Only Those Cool Enough”
The creator economy touts having no barriers to entry as its most unique selling point but does this still track given that the Conference is exclusive and invite-only? Some creators have pointed out this contradiction, saying that only those “cool enough” have gotten invites to the Conference. So far, the people invited are deeply involved in the content creator economy but the big names are yet to be revealed. We do however know some people not invited and we’ll be nice enough to not rub salt in their wounds.
Real Change or Just Adding to the Noise?
While household names like Mr. Beast may be making a billion dollars, the average content creator isn’t earning the big bucks. Most content creators just do not have the luck of the algorithm on their side to turn their passion projects into lucrative professions. According to Kajabi, 96% of online creators earn less than $100k yearly. The Conference and its promises will raise several questions crucial for content creators. Will the issues discussed in the Conference become translated into policy initiatives? Given the fact that the administration might change after the election, can significant change truly happen in the next three months?
Keeping Up
Here’s a list of invited leaders to help you keep up with every minute of the conference.
Yolk of the Matter
- The White House is holding the Creator Economy Conference for the first time in the history of content creation.
- This Conference comes just three months before the US election day. Despite the fact that Biden pushed to ban TikTok, the fact remains that content creators do wage political power.
- It remains to be seen what the true impact of the Conference will be and whether it will translate into significant policy initiatives related to content creation.
